Attending Surgeon Guthrie Robert Packer Hospital Sayre, Pennsylvania
Explore how oral and maxillofacial surgeons can strategically integrate artificial intelligence (AI) and digital technologies to streamline clinical workflows, improve patient engagement and optimize staff communication to create more efficient and patient-centered practices. A key emphasis will be placed on leveraging social media platforms to strengthen professional and personal branding, achieve market penetration and connect with broader audiences in ways that align with ethical and professional standards. Through real-world examples and case-based discussion, this session also will review practical strategies for using apps, analytics and emerging digital tools to track growth, measure campaign effectiveness and improve patient outcomes through improved accessibility and education. Participants will leave with actionable strategies for integrating AI, apps and social media into daily practice operations.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Identify key AI tools and digital platforms relevant to OMS practice management, patient communication and professional branding.
Demonstrate the ability to incorporate AI-driven systems and apps into daily workflows to improve efficiency and staff coordination.
Apply digital strategies that enhance patient access, satisfaction and engagement while maintaining ethical standards and professional integrity.
Evaluate social media and AI use cases to determine which tools best align with a practice's goals and patient needs.
