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Marketing and Practice Building

OMS and Other Dental Specialists

Residents

Professional Staff

PM12 - Social Media for Dental Practices: From Engagement to Conversion

Thursday, October 1, 2026
1:30 PM - 4:30 PM PDT
CE: 3.0 CDE
Recorded<br><i>This session will be recorded and available beginning Oct. 19</i>
OMS practices can use social media effectively to support patient education and practice communication. This session will review platform selection, content planning and strategies for improving engagement across major channels. Instruction covers the fundamentals of creating social media ads, navigating platform algorithms and producing clear, practice appropriate posts. The session also includes methods for capturing patient video testimonials, including scripting and workflow integration. Attendees can gain practical tools for streamlining content creation, improving message clarity and strengthening the practice’s professional online presence.

Learning Objectives:

At the conclusion of this presentation, participants should be able to:
  1. Understand how to use social media for marketing.
  2. Gain actionable insights and implementation tools to improve social media pages.
  3. Create targeted social media ads.