Oral surgeon Sacramento Oral Surgeon Sacramento, California
Social media increasingly influences how patients seek information about oral and maxillofacial surgery, making online communication an important complement to clinical practice. This session examines the role of social media in helping OMSs elevate their practice, connect with more patients, attract new referrals, expand their network and strengthen professional visibility. The program will explore gaps in the current landscape: the disconnect between what surgeons do and what the public understands, the limited availability of accessible female mentors and the need for clinicians who present information in a relatable and visible manner. OMSs will learn about the importance of social media, how it can revolutionize their practice and how to get started. The session also will provide a manageable, step-by-step process to start the journey, become successful and post content that works for the OMS practice.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Understand the impact social media can have on overall practice success through patient outreach, patient perception and education.
Shape the social media footprint for a practice or academic program
Recognize and implement strategies to differentiate the practice from other practices in the area.
Acquire new referrals, new patients and new business opportunities through social media.
