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Marketing and Practice Building

OMS and Other Dental Specialists

Residents

Professional Staff

PMOD07 - Mastering Your Sales Funnel: How to Attract, Convert and Retain New Patients

On-demand
CE: 1.0 CDE
On-demand<br><i>On-demand session available beginning Sept. 28.</i>
Front‑office communication plays a critical role in patient conversion, retention and practice growth. This lecture focuses on strategies to attract more patients through effective marketing and brand awareness, convert calls to consults, move consults to scheduled treatments and procedures and enhance patient long-term loyalty.

Learning Objectives:

At the conclusion of this presentation, participants should be able to:
  1. Understand and execute the steps in the Conversion Cascade.
  2. Know the difference between invertising and advertising and how to successfully execute both.
  3. Understand how to properly follow-up with patients to keep patients coming back for more.